What if you could confidently create workshops that wowed your clients and grew your business?

Nobody likes lame workshops; and you definitely don’t want to be the one offering them.  We’ve all been to workshops that sucked.

You know the one: four hours (or days) of your life you’ll never get back.

  • You were talked at
  • The facilitator was glued to their notes
  • The workshop was all over the place – you couldn’t follow the content
  • You’re not really sure what it was about – there was no clear purpose
  • It promised you would learn something, but there wasn’t enough time / practice / clarity for you to actually learn it

But workshops don’t have to be like that.

Hi, I’m Shoshana and I’m here to make sure that your workshops don’t suck, because I know you want better for your clients and so do I.

Together we can ensure that your content is clear and well-organized, that your workshop is engaging that it makes the impact you want. Powerful workshops that flow, educate, and transform. Workshops your clients will love and your business will grow from.

Ready to make your workshops shine? Learn about the ways we can work together here!

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You have a message: a belief in something that you WANT for your clients. You love the work that you already do with them, but you KNOW YOU CAN HAVE A GREATER IMPACT.

You want to create community and the powerful transformation opportunities that come when a group of people engage in learning together.

As a coach or a counsellor, you’ve likely experienced some powerful group learning opportunities – whether in your core professional training or in your personal quest for your own development. You know what kind of impact is possible.

I want that for you and your clients!

Designing a workshop that will make that impact (and make you money) is hard work and it can be confusing!

  • How do you organize all your content?
  • Which content do you include?
  • What order do you put the material in?
  • What activities do you use?
  • How many people should you plan for?
  • How long should it be?
  • How do I ensure I have the impact I intended?

There are so many details to pay attention to in order to make sure it doesn’t suck.

Because we’ve all been to workshops that sucked.

Unfortunately, I’ve been to too many workshops that sucked and not enough that wowed. What is heartbreaking for me is that none of the facilitators I’ve met wanted their workshops to suck – they all had messages to share and held powerful visions for the learning and transformation of their clients – they just didn’t have the same expertise in workshop design that they did in their topic – whether it was coaching, health & wellness, relationships … whatever. They were brilliant, but their workshops weren’t.

Last year I attended a two-day ‘workshop’ that sucked.

  • We were talked at by the instructors
  • We didn’t practice anything
  • We barely interacted with the materials
  • We went around the circle and read the script out loud

While the instructors were lovely and passionate about their topic and very skilled therapists, they didn’t wow me with their workshop. And they didn’t achieve their intended impact: I didn’t come away feeling at all ready to do what they were ‘training’ me to do. While I admire what they’re trying to create, I’m unlikely to recommend their training, nor am I likely to go back for more.

It was a turning point for me. I knew that I couldn’t let any more workshops suck if they didn’t have to.

It was time to offer my expertise to coaches and counsellors who were ready to reach more clients with their powerful messages and missions.

There is a vision you hold for what’s possible for your clients; an impact you want to make with your workshop. I want that for you and for your clients.

I want your workshops to wow so that:

  • You will feel confident and proud of the workshops you offer
  • Your clients will have powerful, transformational, learning experiences
  • Your business will grow as people come back for more and refer their friends and colleagues

I LOVE workshops. I love the potential they have for people to connect while they learn and the synergies that are created by bringing people together around a topic or experience. They are also, frankly, a really good business model for coaches and counsellors because we can only do so many one-on-one sessions in a week.

As a coach, counsellor and an instructional designer, I have been designing and facilitating workshops for over 20 years. Some of them definitely sucked, especially when I was first starting out, and it was awful.

I don’t want that for you.  I want you to benefit from all the learning I did along the way.

In addition to my coach and counsellor training, I have studied instructional design, group dynamics, adult learning, (as well as a host of other related things. I’m a learning junkie). When I put it all together it turns out that I have a unique package to offer: I can help you design your workshop, from concept to delivery so that your clients will have the experience you want for them and you will feel good about doing workshops as part of your business.

And don’t worry; I hate pushy marketing and I don’t believe it’s necessary in order to be successful … so we can talk about your messaging in a way that feels good for you.

In case you want some of my official credentials:

  • MA, HSI – Masters in Human Systems Intervention (Think adult learning meets group dynamics meets organizational development)
  • PCC – Professional Certified Coach (ICF accredited, Co-Active trained)
  • CDTLF – Certified Dare to Lead™ Facilitator (yes, I’ve studied directly with Brené Brown)
  • Certified in Experiential Training Design (I can design experiential activities and games from scratch)
  • RST– Relational Somatic Therapist (I know how to design for deep process work safely and powerfully)
  • MBTI Certified (I understand different learning and communication styles and how to facilitate for them)
  • Plus an extensive list of courses in instructional design, facilitation, etc.

When I’m not coaching or helping others design their workshops, you can find me chasing my VERY active toddler, Spencer. I’m a late bloomer Mom (aka over 40) and he definitely keeps me on my toes. Motherhood has also given me new levels of focus when I work since my time is so precious.

The Ethical Move 

How we do business matters. So many of us in service-based businesses, especially coaches, are in business in order to make a difference in the world. But when we use the painfully common fear and manipulation based marketing strategies for our work, we are buying into a paradigm that doesn’t serve our clients (or ourselves).

I believe we can do better. I believe that we can be of deep service to our clients AND make a healthy, prosperous living, and do both with respect and integrity.

I’ve chosen to make an Ethical Move in my business. Will you join me?

If you’re ready to create amazing workshops that transform your clients’ lives, I’m ready to bring that focus to working with you.

Check out how to work with me or drop me a line and let’s chat about what you need.

Consultations are always free.

Work With Me

The Design Lab

Thinking about launching a new workshop or group program in September? Want to make sure it’s amazing? Join us in the next Design Lab for eight weeks of creative experimentation and creation. You’ll get weekly calls, templates, worksheets and a community of folks to test your ideas with, as well my individual support and expertise. You’ll emerge with a completed design, ready to launch. You’ll also have everything you need to repeat the process for every workshop to follow.

Learn More Now!


The Once Over

You have a workshop coming up (maybe your first workshop or a new offering?). You’ve got it designed and ready to go (you hope!) and you want a thorough review to make sure it doesn’t suck. You’ll send me your design, I’ll review it and then we’ll spend a single laser session together. I’ll give you some pointers and we’ll work out some kinks. We’ll make sure you’re ready to rock this thing!

$375 USD for peace of mind and confidence in your impact

Book Now!


The Work Over

You’ve got an idea for a brilliant workshop – maybe you’re ready to create your Signature Program – and you want to make sure that it’s truly amazing, because your reputation will rest on it.  You have a message to share, gifts to offer, and you want to make sure they translate into a learning experience that will truly change your clients’ lives. You want more than a how-to course, you want a ‘Guide by the Side’ with the expertise in workshop design to help you create something unforgettable.

We’ll spend four to six calls together (depending on the scope of your program), you’ll do some intense homework in between, and by the end of our process, you’ll have a workshop that shines.

Learn More Now!

Not sure what you need? Book a free consultation with me.

Let’s talk about how we might work together. 


Consulting / Organizational Work

Could your organization benefit from better workshops?

Looking for leadership development, team building, or organizational change support?

I’m a professional coach, facilitator and organizational development consultant. You can check out more of my experience and expertise on LinkedIn and talk to me about what you’d like for you organization.  Let’s create it together.



Questions?  Interested in a free consultation? (Have you checked out how to Work With Me?)

I'd love to hear from you.

Please tell me a bit about the workshop / program you're working on and what you'd like help with.