The Design Lab


Online 8 Week Group Program to help you to create workshops that don’t suck.

By the end of this eight-week program, you will have:

  • A COMPLETED DESIGN for one AMAZING workshop
  • A SYSTEM for designing future workshops, group programs and other learning experiences
  • Templates, worksheets and processes to help you design a fantastic workshop EVERY TIME
  • CONFIDENCE in your ability to design a Workshop That Doesn’t Suck!




Don’t let your brilliance get lost in a lackluster workshop or group program. 

Next Design Lab Starts June 16th, 2018!

Maybe you’re new to doing workshops (or group programs). Maybe you’ve done a few, but they still feel mysterious. And you don’t want yours to suck.

Do you:

  • Feel overwhelmed with topic ideas and possibilities?
  • Have a great idea, but feel lost trying to organize the content?
  • Feel confused by the design process?
  • Wonder where the heck to start?

If this is you, then you need a system for designing learning programs that will wow your clients and grow your business.

I can help. I’ve been designing and facilitating learning experiences for over 20 years and while each program is unique, (no cookie cutter, I promise), I can teach you a system for the design process that will enable you to create exceptional workshops, seminars or group programs every time.

My workshops didn’t start out fabulous. I facilitated my (unfortunate) share of workshops that sucked. It was heartbreaking and discouraging. My master’s degree gave me a solid foundation in adult learning and group dynamics … and I continued with courses in instructional design.

Creating powerful learning experiences became my passion.

So I know what is possible when your workshop is amazing:

Participants can:

  • Gain new perspectives on themselves and the world
  • Have deep transformative healing experiences
  • Make significant behavioural and/or mindset changes

You can:

  • Experience greater ease and confidence delivering your content
  • Witness powerful results for your participants
  • Build your brand and reputation so your work sells itself

You don’t need to become an instructional designer like me. You already have a passion and clients who need you. I’ve taken my studies and turned them into a system that will work for you (without you needing to spend the years of study that I did).

“In only one hour with Shoshana, I found clarity about what I want and a plan forward to make it happen. I’ve made the changes we discussed and experience the benefits of them daily.”  Julie R., Communications Director, JRC

 You’re probably wondering:

  • How long a workshop should I offer?
  • How do I choose the right content for my workshop? How much is enough? How much is too much?
  • What’s the right structure and format for my workshop?
  • Should it be in-person or online? (And how are they different??)
  • How do I choose (or design) activities that will engage my participants?
  • How do I know if what I’ve created will work for my participants?

Are you spinning in these questions? Not sure where to start and afraid your workshop will never take shape?

Learning a new skill can be confusing and overwhelming. And make no mistake – designing workshops is a skill set: different from what you’re brilliant at.

But don’t worry. It’s a skill set you can learn; and paired with what you already have to offer, you’ll be unstoppable.

We can do this together…. I’ll teach you a blueprint for workshop design that will not only get you started, but get you a beautiful workshop you can be proud of. (and set you up to do many more just as fabulously)

 In fact, by the end of this eight-week program, you will have:

  • A COMPLETED DESIGN for one AMAZING workshop
  • A SYSTEM for designing future workshops, group programs and other learning experiences
  • Templates, worksheets and processes to help you design a fantastic workshop EVERY TIME
  • CONFIDENCE in your ability to design a Workshop That Doesn’t Suck!

“After years of thinking (often shamefully) that I had to create courses and workshops for my offerings on my own,  Shoshana saved me precious resources that I got to put toward my clients, the book I am writing, and other areas of my business.” Tara C. Relationship Coach

Here’s what you’ll get:

Jam-packed course modules:  For each module, I’ll send you all the materials you need to help you build your workshop design, including audios, videos and worksheets.  By the end of the program you’ll have a complete workshop building system that you can use over and over again.

Weekly group calls: Bring your burning questions to these live calls and I will answer them.

A private Facebook group: Just for you and the folks you’ll be learning with. You can bounce ideas off each other, get feedback, ask for input. We’ll build a community that will last long past the end of the program.

Here’s what we’ll cover:

Messaging: From establishing your core idea to how you’ll sell this beauty once it’s designed, you’ll get clear on what your focus is and how you want to communicate it.

Learning Goals: Create clear promises for your participants that outline what they can expect to learn from you.

Content: Whether you’re starting with too much or not enough, you’ll get clear on what you need and how to organize it.

Format / Structure: Whether you’re building an in-person workshop or a group program, you’ll identify the best format and structure for your purpose, your people and your content.

Learning Activities: Whatever your format, you will need a variety of experiential, interactive, activities that will support your learning goals and engage your participants. You’ll learn how to choose activities that work for your content and format.

Materials: From handouts to facilitator notes, you’ll design and build the materials that will support you and your participants to make the workshop experience positive.

Here’s what you’ll need:

An idea for a workshop: it doesn’t need to be the perfect idea; it might be half-formed or you might have several you’re toying with. To make the most of this program, you’ll need to pick one general concept you can start with and then work through the process with it.

Time: Be prepared to spend a few hours each week working through the materials so that you can come to the call and ask the questions you need in order to maximize your learning.

Facebook: Not everyone loves it, but it can provide a great forum for sharing. It’s ok if you’re not a regular user, but you’ll need an account to join the private group that we’ll use to build community, ask for input and feedback and test out ideas. I’ll also post short videos as we go to answer common questions.

Your investment:

Your investment:

Full Price: $925

Early Bird Special: $775 – Extended until June 8th! 

*All prices in USD

Are you ready to create something amazing? 


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